🧵 Etsy Pulse

This week on Etsy Pulse: We’re diving into how one seller doubled her revenue using AI, breaking down Etsy’s new listing-level appeals process, and unpacking what sellers should do about it. Plus, quick-win strategies top sellers are using to stay ahead this week. Let’s get into it →

🌟 Seller Spotlight: How AI Helped This Etsy Shop Double Revenue

Meet Therese Waechter, the creative behind Otto’s Grotto — a sticker shop with a twist. In 2024, Therese leaned into AI to help her work more efficiently and boy, did it pay off. Her revenue more than doubled in a single year, and now she’s running a thriving creative business without drowning in admin work.

She calls her process “vibe coding” — a system of using AI tools to maintain her brand voice, streamline content creation, and build consistency across platforms.

🛠 What Tools She Used:

• ChatGPT & Jasper to generate listing descriptions, SEO-friendly blurbs, and engaging product names

• Looka to design branding elements and logos that matched her shop’s vibe

• Shopify Magic to write homepage copy, blog posts, and social captions quickly

• Post scheduling tools (like Buffer or Later) to free up her time for creating new designs

💡 Why It Worked:

• She focused on delegating the repeatable stuff so she could stay creative

• She built consistency in her tone and visuals, making her shop feel cohesive and trustworthy

• She spent less time agonizing over content and more time innovating on products

🚀 Takeaway for Sellers:

Figure out which parts of your business you’re both good at and enjoy—then build your days around doing more of that. Most of the other stuff? You can probably hand it off to AI.

Therese’s story shows that AI isn’t the enemy of handmade — it can be the behind-the-scenes assistant that gives you your time (and margin) back.

Etsy Updates, Decoded for Sellers

🛠️ Etsy’s New Appeals Pilot

Etsy is testing a new feature that lets sellers appeal individual listing removals instead of having to appeal at the full account level. If a listing gets flagged or removed, you’ll be able to file an appeal specifically for that item — a big deal if you’ve ever had your shop unfairly dinged and had no real recourse.

Why This Matters:

• Previously, sellers had to dispute entire account suspensions, even for minor issues.

• Now, you can defend a listing directly, speeding up reinstatement and reducing risk to your whole shop.

• It’s part of a broader effort to improve seller support and transparency.

This feature is in pilot mode, but Etsy says it could roll out more broadly if it goes well. Keep an eye on your Shop Manager notifications — if you’re invited to participate, you’ll see a new appeals option next to any removed listings.

💡 What the Best Sellers (You 😉) Are Doing This Week

The top shops aren’t waiting around for the algorithm to bless them—they’re taking small, strategic actions every week. Here’s what sellers who are staying ahead of the curve are up to right now:

• Refreshing their top listings with updated photos, keywords, or new product variations

• Testing out Etsy’s new photo editing and listing tools to speed up workflow

• Batching content for social media to promote their shop consistently (without daily burnout)

• Reaching out to past customers for reviews or custom orders — low-hanging fruit = big impact

Again,this isn’t about doing everything — it’s about picking one lever and pulling it with intention. Choose one thing you can move forward this week and keep stacking those small wins. What are you doing to grow your shop this week? Let me know!

Onward!